4/3/2023 0 Comments Designbox mx“I was like, ‘These are weird, silly things on my fingers,’ and my friends were like, ‘Yeah, I want some, too.’” “My friends and people around me were who showed me this could be something I didn’t know I was going to start a brand,” Elias explains. The positive feedback she initially got from friends and family made her realize she could have a future as a designer. “I started making rings for myself, friends wanted some too, and then I suddenly had a brand.” “That's where it started I was making experimental models, and that’s where the rings came out,” she says. Using playful, organically shaped materials like spaghetti and bubble gum to create her initial models for the childhood structure, she realized how ideal the designs would be for something like jewelry. She was interested in designing one to be fun and whimsical, one that invites joy. For her final school project, Elias decided to investigate playgrounds. During her final year at university, she worked with a sculpture artist full time, finding her place in the design world.Īnd, in a quick turn of events, her senior thesis would lead the way to Blobb’s beginnings. “I was feeling more like an engineer than a creative, using my computer and many programs I missed using my hands,” recalls Elias. After a few years into her studies, she noticed that the major was a bit more technical than she expected. I'm having fun with it.”įrom her accidental founding of the brand to her Mexican culture that constantly inspires her creativity, Elias highlights the importance of expressing yourself with no creative limits and, more importantly, never taking yourself too seriously.Ĭourtesy of Sofia Elias A (Beautiful) Accident Waiting To HappenĮlias studied architecture at the Universidad de Anahuac in Mexico City. “Sometimes I wake up, and I'm like, is this happening? It makes me happy. And though you’d think the A-list recognition might get to any fledgling entrepreneur’s head, Elias stays humble: “I’m grateful for being able to do what I love every day,” she says. Her now-signature Blobb rings and “Twizzler band” bracelets have been worn by celebrities the likes of Jonah Hill, Bella Hadid, and Dua Lipa. Originally from Guadalajara, Jalisco, the young designer is also an architect and artist. And while the label initially was known for its candy-like jewelry, Elias has recently expanded her whimsical designs to home decor and sculpture. “That simpleness and fun way of living have been the main sources of my inspiration.” The nature of the brand (which launched in 2019) is not complicated: fun, playful, and unapologetically bright. “I think that the purest versions of ourselves are when we are kids,” says Elias to TZR. Think bright and edible candy, butterfly clips, and Lisa Frank. When you look at what Sofia Elias has created with her lifestyle brand Blobb, you likely immediately harken back to your childhood.
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